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traditional plastic laundry jugs end up in oceans and landfills every year.
900 MILLION
THIS IS BAD.
REALLY BAD.
For fish, for the planet, for our future, for everything.
TRU EARTH HAS
A SOLUTION.
We just needed to get the message of the
product to our target audience.
MOMS.
YOU'VE HEARD OF THEM
They care about clean clothes for their families
and a clean earth for the future.
78% of Gen X and Millennial moms claim to be the head shopper of the house and roughly 75% of both generations say they'll pay more for sustainable products.
While several competitors are working toward the same goal.
They all look … the same. And the same is easy to ignore.
THE COMPETITION
Stripping, on the other hand, is hard to ignore.
And he stripped for us. For the planet. And for his audience, which is 74% female and 75% 25-54 year olds, so it includes a lot of the moms we wanted to reach. The moms who deserved a break and can help make a big difference for our planet by switching to Tru Earth Eco-Strips.
TAYE DIGGS
99%
POSITIVE SENTIMENT
THE LOVE
POURED IN
THE LOVE
POURED IN
THE STRIPPING DIDN'T STOP THERE.
RESULTS
100% INCREASE
IN SALES YEAR OVER YEAR
TRU EARTH’S
TOP PERFORMING INSTAGRAM POST
327 MILLION
MEDIA IMPRESSIONS
60,000 CLICKS THROUGH TO THE WEBSITE
This was such a bold and successful starting point it expanded to Plastic Free July with normal people "stripping" in a laundromat.
THE STRIPPING KEPT SPREADING
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